Deciphering the Public Relations strategy : Sangeeta Waldron | CUSP 20
Sangeeta Waldron is a multi-award winning Public Relations professional with over three decades’ worth of experience. She runs her own London based PR agency, Serendipity PR & Media, working across business, arts, and culture in growth international markets. In this Curryup Startup episode, host Priyanka Komala talks to Sangeeta on the evolving role of Public Relations in today’s global world.
In August 2019 Sangeeta published her first business book, The PR Knowledge Book by Business Expert Press, which received high acclaim by international business leaders. She is also global contributing editor for the India CSR Network, the largest news platform on sustainable business news and corporate social responsibility in India.
Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers, and has worked at the top level with big, powerful global brands, which includes - the Economist Group; The Times Education Supplement; Mayor of London; and charities. An international speaker. She moderates a regular panel discussion for Asian Voice newspaper that supports British Asian women in business. Sangeeta sits on different boards.
Top Takeaways:
Three steps to creating your personal brand : kindness, pay it forward, sustainability
Brands of organizations need to be transparent and be story tellers engaging all stakeholders
Gen Z would need more accountability from organizations
How my childhood experiences and my mom shaped me to be an author
I didn’t get a red carpet welcome after graduation as I thought I didn’t have the life skills
Sustainability is a core component of Corporate Social Responsbility
Consumer awareness is at an all time high with COVID, #BLM and the global issues
I have learned to be courageous and being in the UK all by myself figuring out my life.
We need to help each other succeed
In life, uncertainty keeps us going
Connect with Sangeeta:
www.serendipitypr.co.ukhttp://serendipitypr.co.uk/
